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MNM

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KMO/MNM

International Marketing

Guarantors: doc. Ing. Dita Hommerová, Ph.D., MBA

Vážení studenti,

vítejte na stránkách předmětu KMO/MNM. Nenajdete-li zde potřebné informace, neváhejte mne kontaktovat.

Ing. Lenka Králová, Ph.D.

Last updated: 02.02.2009

Information about course

Course has neither prerequisite nor preclusive nor recommended (for your information) courses...
Brief information	KMO/MNM , International Marketing
Teaching	Winter semester , Summer semester , Lecture 1 [Hours/Week] Seminar 1 [Hours/Week]
Completion	Exam, 4 credits,

Course annotation KMO/MNM -IS/STAG

The aim of the course is to provide students with an overview of foreign trade and international marketing specifics, teach them apply properly marketing principles, procedures and methods in companies entering international business relations and to profile marketing strategy for the domain of international trade.